> What is a brand (inc group case study activity)

> Tone of voice and characteristics (including a practical exercise)

> Logos styles and how to procure your logo

> Photography styles

> Brand touchpoints (including a practical exercise)

> Branding and the 7Ps of marketing

> Creating your identity

> Tools to make branding a little easier Building a strong brand will help you attract customers and stand out from your competitors.

Through attending this interactive and creative workshop, you’ll discover how to create a brand that will appeal to your target market and promote your business effectively.

We’ll be sharing useful tips to build a brand on a budget and how to apply this across all your marketing activities. You’ll also explore marketing messaging and how to tailor your messaging to maximise customer engagement.

**** This workshop is being held to support start-ups & small businesses in Barnsley. As there are a limited spaces available, priority will be given to registered Launchpad clients. If you are not a Launchpad client but you would like to book on, then please email us at Launchpad@barnsley.gov.uk****

Launchpad Information:

We provide free business support to Barnsley start-ups & businesses with up to 10 full time employees. Launchpad is supported and part-funded by the South Yorkshire Mayoral Combined Authority (SYMCA) and has attracted £2,551,566 investment through UK Shared Prosperity Fund (UKSPF). If you would like to access additional business support or find out more you can fill out an online enquiry & we’ll be in touch to book you in for a telephone appointment: www.enterprisingbarnsley.co.uk/start-up